Appodeal

Designed for publishers by publishers, Appodeal increases revenue through an established marketplace where ad networks compete against each other in real-time for every ad impression.

Performance:
- Increase ad revenue
- Highest Fillrates
- Free for publishers (NO FEEs)

Effortless:
- Integrate only one SDK - available on Android and iOS
- Immediate payouts
- Auction based mediation instead of waterfall mediation -- there’s no need to manage waterfalls manually

Control:
- Publishers have the option to continue using accounts they have already set up with different ad networks and keep special terms from those networks.
- Publishers retain all control over traffic distribution strategy. However, it’s not required to manage it.