Get your customers to take the next step toward frequent purchases and loyalty. Leverage the Apsalar data management platform (DMP) to create retargeting audiences based on customer characteristics and past behaviors. Apsalar creates anonymized individual profiles for each of your app users and associates all of their behaviors to them. Use these DMP profiles to analyze customers and define high-performing audience segments for precision, personalized re-engagement outreach with your choice of media partners.
Use the Apsalar data management platform (DMP) to create mobile app retargeting audiences based on past customer actions like browsing, add-to-cart and more. Build your mobile app audience segments based on data for any tracked event or user characteristic. Simple and secure tools make it easy to empower any media provider with audiences and insights.
- Increase app engagement with ads that bring users back
- Sell more with messages that get buyers to shop again
- Leverage site searches to pinpoint ads and messaging to user passions
- Speak directly to priority mobile app business segments like heavy buyers
Get your Android, Windows and iOS mobile app users to take the next step in their individual app conversion processes using your choice of media partners. Use Apsalar-developed retargeting audiences to focus your mobile app marketing messages and spend on the audiences that can drive your business forward. Segment first-time users and deliver retargeting ads that will get them to relaunch the app. Use our data management platform (DMP) to message to your Android, Windows and iOS app engagers. Drive their first transactions. Deliver mobile app ad offers that get one-time transactors to buy again.
Reach your iOS, Windows and Android smartphone app users with retargeting messages whenever and however they connect. The Apsalar DMP's 2.3 billion+ tracked Android, iOS and Windows mobile smartphone devices and our partnerships with cross-device graph leaders Tapad and Crosswise power the ability to connect with segments of your users on their PCs, tablets and smartphones. Because our SDK is integrated into 45,000 different apps, we offer an outstanding foundation to map a customer's devices and create a single, united behavior profile.
- Enrich mobile profiles for better segmentation
- Get app users who prefer to buy on PC to visit your site
- Use low-cost PC Display to drive app relaunches
- Stop retargeting when users purchase via any channel
Use triggered advertising to retarget Windows, iPhone and Android app users just after they abandon a shopping cart. Deliver messages and offers that bring them back to close the sale, before they transact somewhere else.
- Send a trigger to your media provider when a user abandons
- Deliver relevant info to vendors for personalized outreach
- Concentrate your spend in mobile or across devices
- Eliminate waste by removing user from ad pool after transacting
Leverage dedicated mobile app analytics platform experts to provide team training and support throughout your Apsalar DMP engagement. You and your team are never alone with Apsalar. From an assigned implementation lead, to complete app data onboarding, to training for your team, to expert assigned account managers and tech resources, we've got you covered.