Apsalar Attribution

Use Apsalar mobile app attribution to assess return on ad spend (ROAS) for all of your app media vendors and campaigns. Then optimize your install and remarketing spend to your best performers.

Our mobile app tracking solution also captures mobile app user actions to formulate actionable consumer profiles that can help you maximize ROI.

Apsalar provides a complete view of all of the major app marketing and media partners. We’re an official measurement partner of Facebook, Twitter, Google, Apple and more than 1,000 ad networks worldwide.

★ 360 Marketplace View
You need visibility into all your mobile app marketing campaigns and vendors. Especially the leading channels like Facebook. Apsalar mobile app attribution and measurement has you covered. We’re an official Facebook MMP, a Twitter Official Partner, a Google Measurement Partner and an Apple Measurement Partner. In addition, we have data integrations with more than 1,000 media providers worldwide. That means a comprehensive mobile app marketing view wherever you offer your app — in the US, India, Asia, Latin America and Europe.

★ Proven Precision & Reliability
Choose comprehensive mobile app attribution and measurement, including uninstall measurement, with industry-leading data reliability and accuracy. Get easy access to all marketing and in-app event data for your Android, iOS and Windows apps, so you spend your time on strategy instead of pulling data. With greater flexibility and platform reliability, Apsalar mobile app tracking is the choice of leading app marketers worldwide.
• Many pre-built reports and ways to customize
• Easy-to-use mobile application cohort analysis tools
• 99.9% uptime for maximum reliability
• Low platform latency to speed your tasks

★ Measure Retargeting without Double-Counting
Get a perfect understanding of what drove key re-engagements for all of your Android, iOS and Windows applications. Apsalar’s mobile app attribution solution measures ROI for app advertising and retargeting efforts without double-counting. Plus, you can credit purchases that take place in your smartphone apps to remarketing partners while attributing LTV to the original referring media partner. And with Apsalar mobile app attribution, you set your own time parameters to fit the specific needs and customer life cycle for your business.

★ Flexible & Customizable
Apsalar is flexible. You can analyze your Android, iOS and Windows app user data based upon the unique characteristics of your business. We also offer innovative app tracking features, like uninstall attribution, to simplify mobile app measurement. Plus, Apsalar SmartTags enable you to use one tag to deliver users to up to five destinations based on OS and install state.
• Track unlimited mobile app event types at no extra charge
• Compare uninstall rates across sources, campaigns, cohorts and more
• Simplify internal mobile app business reporting with custom views
• Migrating mobile app measurement data from other platforms is easy

★ Test Vendor performance faster
Speed to market is essential when it comes to smartphone app advertising. Know faster if your mobile app advertising tests are yielding great results. Engagement Indexing provides a single metric to assess new mobile app marketing partners. Use this powerful mobile attribution and analytics tool to rank customer volume and user quality for both iOS, Windows and Android apps in days, not weeks. Make smarter mobile app marketing decisions and drive more growth faster.