★ Inventory control, buyer reach
Connect to any demand source and centralize your ad revenues. The Fyber SSP provides app developers mobile monetization solutions, granular inventory controls and the ability to reach any buyer- be it via programmatic, managed and self-serve demand from ad networks, demand-side platforms, or ad exchanges.
★ Unified auction
Fill every ad impression with the highest-paying ad, regardless of source. Fyber’s algorithm optimizes yield across our Ad Serving, Exchange, and Mediation, cutting out the need for manual network control. Flexible controls to override automatic settings and to combine with manual customer-specific settings enable creation of custom monetization solutions.
★ Centralized ad network management
Integrate, manage and optimize all your ad network partners with ease. Fyber Mediation offers a single integration to support app developers’ direct deals with major ad networks.
★ Ad network yield optimization
Get the highest paying ads across all demand sources. Fyber offers a predictive algorithm that projects network performance and optimizes yield for each impression.
★ Direct sold campaigns
Connect to ad networks, and create and manage direct deals with advertisers and agencies, in addition to connecting to ad networks through tags with no need to integrate a new SDK.
★ Cross-app promotion
User retention is the key to app success. Cross-promote users within your portfolio to support new app launches, and drive engagement of high-value users to apps monetizing at higher rates.
★ Cross-format, cross-platform
One platform covers all your monetization needs across multiple devices. From desktop to mobile, a full suite of ad formats from video, display, mobile to in-app ensures you always maximize fill.
★ Lightweight mobile SDK
Launch your app faster. Cut down time spent working with multiple SDKs, wrappers, and dashboards. Our user-friendly SDK follows intuitive coding best practices, requires minimal integration resource, and is supported by comprehensive in-depth guides, documentation and technical support.
★ Mediation bundles
For faster integration, a single bundle per ad network has everything you need to integrate. Each ad network mediation bundle includes all necessary files in one, easy-to-use package that reduces integration costs, maintenance costs and possible errors.