★ Optimize App Pages with A/B Testing
Our platform replicates app store pages so that you can test and see what’s working and what’s not. Why guess, when you can rely on scientific data to choose the most converting look of your app page?
• Icons and Screenshots
Test icons and screenshots to choose designs that make users click “Install”. Portrait or landscape? Bolds or neutrals? Shuffle your screenshot order. What graphics and content gets you more users? Test and find out.
• App Store Search
See how your position in search impacts conversion rate. What are the chances people will click on your icon if you’re ranked fourth versus first? At what point do users stop scrolling search results? Test how screenshot orientation in search impacts conversion. Collect the data you need to make informed decisions.
Compare your app’s performance when it is displayed next to your competitors in the category. Use industry benchmarks that we have collected from hundreds of mobile app publishers to guide your app store optimization. Understand what’s working, and quickly iterate to beat competition.
• Much More
You can also A/B test video preview, name, description, ratings, reviews, and pricing. The tool works on both App Store and Google Play.
★ Analyze User Behavior in Real Time
Get powerful insights into visitor behavior on your app page. We’ll walk you through every click and scroll of your visitors so you can understand how to optimize your creatives. At what moment did you lose them? How many screenshots did they scroll through? Which one caught their eye and led the finger to tap “Install”?
★ Personalize App Pages for Different Demographics
Use advanced segmentation features to track the difference in conversion for female and male users, different age segments, and more. See what variations worked better for different users, and refine your page design to match their preferences.
★ Create Facebook Ads from SplitMetrics Dashboard
We’ve partnered with Facebook so that you can launch well-targeted experiments straight from your SplitMetrics dashboard. Now you can have all your app page analytics and campaign data in one place.
★ Competitive Intelligence Tools
Track your app’s conversion in search results when displayed next to your rivals. Replicate app store experience with Search & Category test and analyze your competitor’s conversion rate.
★ SplitMetrics Assistant
SplitMetrics Assistant will analyze the volume of visitors you’re sending to the app page and guide you throughout the experiment. It will help you optimize the time and scale of your experiment to make sure you get statistically significant results.
★ Collaborate and Get Feedback
Manage app store page creatives together with your team. Share test results and get feedback fast. Add clients and co-workers to your team dashboard or send them reports with a simple URL.
★ Test Your App Before Launch
Get early product feedback with fully customizable surveys and subscription popup forms. Validate your app idea quickly. Experiment to find the most attractive value proposition and the most converting design. Collect user data before the product goes live.
★ App Page Localization
Create experiments to test the impact of localization on your app page conversion.
★ Synergize with Other Marketing Tracking Tools
We support integration with Adjust, Applsflyer, Tune, and all the major marketing analytics tools and platforms so that no install is left untracked and unattended, and you have all the important data synced.
★ Export Data
Export data to .csv or .pdf for your internal dashboards or custom reports.