Tapjoy’s mission is to personalize the way freemium mobile app publishers engage and monetize their users. Tapjoy offers a full suite of services to help you maximize LTV.
Better app marketing starts with better targeting. Our single intelligent data platform allows you to target and engage the exact same users that you analyzed. We can segment against over 20 variables such as Referrer ID, User Level and Store to help you reach your specific audience.
Automated Push Notifications
Tapjoy’s Automated Push Notifications help you engage your users outside the mobile app experience and lure them back with a custom message or offer. Create automated notifications that can be served to the right user at the right time to help them get further in your app.
You can target meaningful and motivating In-App messages to any segment you like. Learn what messages drive the highest mobile engagement to maximize the experience and your mobile app performance. Engage with your users to let them know of any announcements such as game version updates, cross promotions or currency sales.
Let your users know about special promotions you are having that day such as 50% off a specific package. Flash a sale to your dolphins and whales. Build excitement around a great deal to enhance their loyalty.
Reward your users for engaging with your app. Set an in-game goal for users and reward them once they reach it. This is often the most effective way to encourage users to play more.
Full Screen Interstitials
Ads can be beautiful and very fruitful. Integrate rewarded FSI placements from well-known brands into your app to drive industry-leading eCPMs while providing a positive experience for your users. To enhance the user relevance and effectiveness, FSI ads can appear at natural break points in your game. FSI ads deliver extra revenue for you by targeting the users that will never spend. Of course you have full control over the placement. Turn it on or off when you want.
Everyone loves video. Integrate Direct Play to make it easy for users to watch these low friction offers from big name brand advertisers. The button is seamlessly integrated into the app providing an additional revenue stream. Tapjoy has a Cost-Per-Completed-View model. Your users get rewarded for finishing the videos and then spend more time in your app using the in-app currency they receive. Tapjoy has fixed bid rate functionality, giving you full control of your app experience. You choose the number of videos that can be shown during the day.
Give users a choice. Users love the offerwall because they can choose which brand advertisers’ offers to engage with and be rewarded by. Integrate the offerwall with your mobile app to create an additional revenue stream. Work with Tapjoy’s creative service team to develop a custom offerwall to create a native look for your users.
With Tapjoy you’re given a choice of informed actions to take. We even rate their effectiveness. It’s the simple way to maximize the LTV opportunity of your highly defined user segments.
Best Proposed Content
This smart revenue-creating feature can discern the best content whether its In-App messaging to your paying users, or advertising messages to non-paying ones. Content is key to boosting mobile engagement.